Coronavirus is primarily transmitted through tiny droplets of saliva ejected when we speak, which is why wearing a mask is a simple but effective step to take to create a protective shield from these droplets. Research supported by Nobel prize-winning virologist Harold Varmus has shown that placing a layer of cloth in front of a person’s face stops 99% of the droplets.
It is important to remember that, whilst they are effective, these steps don’t replace the need for social distancing and hand-washing. We need to use the entire set of tools we have in our toolbox to stop this killer.

Discover the Maternity Bestsellers
Up top, our maternity tees are hard to resist: stretchy, soft and supremely comfortable, we’re often selling out as they’re...

Updates to our Environmental Management System
We’re sharing a little more information about how we’ve been improving our Environmental Management System and how it’s impacted our...

Organic Maternity Denim
We care passionately about our impact on the planet, so when presented with the choice of conventional cotton versus organic...