Every Mother Counts

To celebrate 16 years of maternity style we launched our ‘MAMA TO BE’ tee in support of maternal health charity Every Mother Counts, who are dedicated to making pregnancy and childbirth safe for every mother, everywhere.

Styled with boyfriend jeans, sneakers and a classic blazer, our unique slogan tee is soft, comfy and long enough to cover even a 9 month bump.

50% of net proceeds from sales of the Blake Tee will be donated to help improve access to life changing maternity care

The Slogan Tee. No maternity wardrobe is complete without one

“Today feels like a day for their charity t-shirt in partnership with maternal health charity @everymomcounts who work to make pregnancy and childbirth safe for every mother, everywhere. From each Blake Tee purchased, 50% of the net proceeds go to the charity to support their cause”


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