Banner

Every Mother Counts

To celebrate 16 years of maternity style we launched our ‘MAMA TO BE’ tee in support of maternal health charity Every Mother Counts, who are dedicated to making pregnancy and childbirth safe for every mother, everywhere.

Styled with boyfriend jeans, sneakers and a classic blazer, our unique slogan tee is soft, comfy and long enough to cover even a 9 month bump.

50% of net proceeds from sales of the Blake Tee will be donated to help improve access to life changing maternity care

The Slogan Tee. No maternity wardrobe is complete without one

“Today feels like a day for their charity t-shirt in partnership with maternal health charity @everymomcounts who work to make pregnancy and childbirth safe for every mother, everywhere. From each Blake Tee purchased, 50% of the net proceeds go to the charity to support their cause”

@THEORDINARYMUM

Discover the Maternity Bestsellers

Up top, our maternity tees are hard to resist: stretchy, soft and supremely comfortable, we’re often selling out as they’re...

Updates to our Environmental Management System

We’re sharing a little more information about how we’ve been improving our Environmental Management System and how it’s impacted our...

Organic Maternity Denim

We care passionately about our impact on the planet, so when presented with the choice of conventional  cotton versus organic...