We care passionately about our impact on the planet, so when presented with the choice of conventional cotton versus organic - which doesn’t allow the use of toxic chemicals, uses 88% less water and 62% less energy to produce, and promotes a better quality of life for all involved in producing it, the decision is a no-brainer.​

With that responsible choice in mind, you won’t find endless denim shapes here - solely the most flattering, go-with-everything classics, like a boyfriend and a skinny cut. Both come with comfortable over-the-bump stretch jersey bands and feature in classic washes. They’re the sort of staples you’ll relish handing on to friends when their time comes (or, you can give them a new life by listing them on our Pre-Loved section.

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This season we’re excited to introduce our first ever denim dungarees (with a shaped band that sits under your bump) which promise to see you right through pregnancy. Offering limitless layering potential under everything from floral blouses to Bretons - if you’ve wanted to replicate that look from the movies where the expectant mother is in the nursery with a paintbrush in hand wearing a pair of overalls, this is your moment!​

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Discover the Maternity Bestsellers

Up top, our maternity tees are hard to resist: stretchy, soft and supremely comfortable, we’re often selling out as they’re...

Updates to our Environmental Management System

We’re sharing a little more information about how we’ve been improving our Environmental Management System and how it’s impacted our...

Maternity-Essentials

Our everyday tops are designed to see you right through pregnancy thanks to ruching in the side seams,  which grows...