We care passionately about our impact on the planet, so when presented with the choice of conventional cotton versus organic - which doesn’t allow the use of toxic chemicals, uses 88% less water and 62% less energy to produce, and promotes a better quality of life for all involved in producing it, the decision is a no-brainer.​

With that responsible choice in mind, you won’t find endless denim shapes here - solely the most flattering, go-with-everything classics, like a boyfriend and a skinny cut. Both come with comfortable over-the-bump stretch jersey bands and feature in classic washes. They’re the sort of staples you’ll relish handing on to friends when their time comes (or, you can give them a new life by listing them on our Pre-Loved section.


This season we’re excited to introduce our first ever denim dungarees (with a shaped band that sits under your bump) which promise to see you right through pregnancy. Offering limitless layering potential under everything from floral blouses to Bretons - if you’ve wanted to replicate that look from the movies where the expectant mother is in the nursery with a paintbrush in hand wearing a pair of overalls, this is your moment!​


Discover the Maternity Bestsellers

Up top, our maternity tees are hard to resist: stretchy, soft and supremely comfortable, we’re often selling out as they’re...

Updates to our Environmental Management System

We’re sharing a little more information about how we’ve been improving our Environmental Management System and how it’s impacted our...


Our everyday tops are designed to see you right through pregnancy thanks to ruching in the side seams,  which grows...