We always keep an eye on the trends for each season, adapting them to our timeless formula to ensure that your maternity wardrobe is stylish, yet adjustable to whatever trend or season you’re wearing it in

Signature pieces that can be worn after your pregnancy and will still be relevant for years to come. So when Pantone’s Colour of the Year 2020 was revealed as Classic Blue, we couldn’t help but celebrate with our favourite shades of blue.

Here are just some of our favourite pieces that fall into the classic colour palette. Many of them are returning bestsellers, so you already know that they are designed with longevity.

"Really comfortable dress. Great that it can be dressed up or down, making it super versatile"

LAURA, CUSTOMER

Cool, calm and confident – these blue toned, bump flattering maternity essentials are here to stay

Style inspiration - join us on social

Join us on social media for stylish maternity inspiration, behind the scenes videos and see how other mamas-to-be are wearing...

Off Duty Maternity Style

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Show off your bump

From everyday dressing to special occasions and everything in between, we have a pregnancy dress to see you through anything....