We always keep an eye on the trends for each season, adapting them to our timeless formula to ensure that your maternity wardrobe is stylish, yet adjustable to whatever trend or season you’re wearing it in

Signature pieces that can be worn after your pregnancy and will still be relevant for years to come. So when Pantone’s Colour of the Year 2020 was revealed as Classic Blue, we couldn’t help but celebrate with our favourite shades of blue.

Here are just some of our favourite pieces that fall into the classic colour palette. Many of them are returning bestsellers, so you already know that they are designed with longevity.

"Really comfortable dress. Great that it can be dressed up or down, making it super versatile"

LAURA, CUSTOMER

Cool, calm and confident – these blue toned, bump flattering maternity essentials are here to stay

The Work To The Weekend Dress

​ We get it: pregnancy is short-lived and you don’t want to be buying endless versions of clothes to get...

It's Not Denim

​Is there anything cooler-looking than stonewash denim? Not in our opinion. But authentic, stiff denim  against your bump scores low...

Stripes Look Good On You

Our figure-hugging Stripe Scoop Neck tops (available with both short and long sleeves) celebrate your  pregnancy and come with a...