We always keep an eye on the trends for each season, adapting them to our timeless formula to ensure that your maternity wardrobe is stylish, yet adjustable to whatever trend or season you’re wearing it in

Signature pieces that can be worn after your pregnancy and will still be relevant for years to come. So when Pantone’s Colour of the Year 2020 was revealed as Classic Blue, we couldn’t help but celebrate with our favourite shades of blue.

Here are just some of our favourite pieces that fall into the classic colour palette. Many of them are returning bestsellers, so you already know that they are designed with longevity.

"Really comfortable dress. Great that it can be dressed up or down, making it super versatile"

LAURA, CUSTOMER

Cool, calm and confident – these blue toned, bump flattering maternity essentials are here to stay

Oxfam x Isabella Oliver

This September we are proud to partner with Oxfam on their ‘Second Hand September’ initiative. Oxfam’s campaign, now in its...

Discover the Maternity Bestsellers

Want to know what the mums-to-be we’re dressing can’t get enough of?

Fit, Flatter and Grow-With-You Maternity Dresses

Buy less, buy better and buy something that makes you feel good. Our planet-friendly maternity dresses are designed with you...