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Buy new

Designed for good. We design environmentally, ethically and socially conscious maternity style for mamas-to-be. Our collections are focussed on luxuriously comfortable and flattering pieces that you can wear throughout your pregnancy and beyond.

BROWSE NEW IN
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Buy Pre-Loved

We are committed to reducing our environmental impact and aim to promote fashion as part of the circular textile economy. Make a positive difference - shop our Pre-Loved collection below.

SHOP PRE-LOVED
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Rent

The most sustainable way to create a stylish and chic maternity look. Whatever the occasion in your expectant diary, enjoy it in style with our maternity clothing rental programme. Browse elegant designs, rent the ones you like, enjoy, and then send back to us, hassle free.

DISCOVER RENTAL
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Recycle

When you no longer need your maternity clothes, please send them to us to be re-loved, repurposed or recycled by us. We’ll accept Isabella Oliver clothing and maternity clothing from other brands.

DONATE MATERNITY CLOTHES


Or you can pass on your old maternity clothing to a new mama-to-be, and share the moment with us on Instagram using #iopasstheparcel

GET INVOLVED

Discover the Maternity Bestsellers

Up top, our maternity tees are hard to resist: stretchy, soft and supremely comfortable, we’re often selling out as they’re...

Updates to our Environmental Management System

We’re sharing a little more information about how we’ve been improving our Environmental Management System and how it’s impacted our...

Organic Maternity Denim

We care passionately about our impact on the planet, so when presented with the choice of conventional  cotton versus organic...