A is for All. All of our manufacturers sign our Code of Conduct, protecting the environmental, social and ethical needs of the people within the factories
B is for B Corp. We’re proud to be a B Corp business, balancing purpose and profit
C is for Coalition. We’re proud members of the Sustainable Apparel Coalition and The Fashion Pact, working closely with them to address the fashion industry’s impact on the environment.
D is for Donations. We give at least 10% of our profits to charity and we donate clothes to charities including women’s shelters, Smart Works, Women’s Aid and Save the Children
F is for Fashion Pact. We have signed The Fashion Pact; a coalition with the objective of addressing the fashion industry’s impact on the environment
G is for Grandchildren. Let’s work together to do our very best to give them a healthier planet
H is for Human Contact. It’s important, so we have our own in-house friendly customer services team to help you with any questions
I is for Innovation. We are working towards repurposing old garments into new yarns and fabrics for future collections
K is for Keyworkers. Thank you, thank you, thank you. You get a special discount with us as you more than deserve it x
L is for Living Wage. We’re proud to be a living wage employer
M is for Miles Matter. We produce over 90% of our collection in Europe to minimise the carbon footprint
N is for No to Hate. We love people, whatever their gender, sexuality, ability, nationality, skin colour and religion
P is for Plastic Free Packaging. Our packaging is plastic free and biodegradable
Q is for Quality. We take pride in ensuring every piece is made to last
R is for Reviews. It makes our day to read all your lovely reviews. Thank you
S is for Slow Fashion. Buy less, buy better and wear for years
T is for Tencel. Another favourite fabric.100% biodegradable and from sustainably managed forests
U is for Use and Reuse. We aim to eliminate waste by designing with longevity, ensuring the garment remains in perpetual cycles of use and reuse
W is for Washing Consciously. Please wash less, wash at 30 degrees and please avoid the long cycles
X is for Xcited. We’re excited to continually increase the amount of recycled, organic and sustainable fibres in our collections
Y is for You. You are at the heart of everything we do
Z is for Zero Waste. We pass on our fabric scraps and other left overs to schools to use

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