For us, it is vital that we give back what we take by looking at fashion as part of the circular economy. It’s based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. We aim to eliminate waste by designing with longevity ensuring the garment remains in perpetual cycles of use and reuse.

A garment’s life cycle begins with the fibre or crop it’s made from. We then consider how and where it’s woven, knitted or tanned into the fabric we use. Knowing the provenance of the materials we use has never been so important and we consider every element to create kinder clothing.

In order to allow you to make an informed choice, we offer insights into the sustainable attributes for each item in our collection.

Bio-degradable fabric

Bio-degradable fabric

Bio-degradable fabrics are made of natural fibres. They are capable of being decomposed by living organisms into nontoxic substances thereby avoiding pollution
Low mileage

Low mileage

Mileage denotes the total distance travelled as a garment is created and shipped from the mill to the factory and finally to our warehouse. Items that have a low mileage have travelled the least distance and therefore have had less impact on the environment
By-product leather

By-product leather

All the leathers we use in our collections are by-products. No animal is killed for our leather
Natural Fibres

Natural Fibres

Natural fibres are materials made from naturally occurring substances produced by plants and animals and they are biodegradable
Recycled material

Recycled material

Recycled materials from old garments, scrap fabrics and plastic waste have been used in the production of the garment
Digitally printed

Digitally printed

Digital printing significantly reduces the ink consumption, water pollution and energy usage due to the precision in which the print is applied to the fabric. The production process is therefore more efficient and environmentally friendly
Mulesing free

Mulesing free

The practice of mulesing is an unnecessary and painful process for sheep. Therefore we only work with mills that source their wool from mulesing free suppliers
Ethically made

Ethically made

Garments that are ethically made have come from factories that have signed our code of conduct ensuring the highest ethical standards are met. These include living wages, safe conditions, regulated working hours and strictly no child labour

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